There are a few simple steps that you can follow to help you use Pinterest to drive traffic and engagement to your blog. These steps include creating a group board, finding the best time to pin on Pinterest and designing pins that get clicks. You are now on your way to driving lots of traffic back to your blog. How do you ensure you drive targeted traffic to the website?
Create a group board
Create a group board by going to Pinterest. Search for the groups and then create your group board. Look for groups which allow new contributors. When you find a group board you'd like to be a part of, request an invite and follow the instructions listed on the board. Some boards ask that you leave comments or emails to the creator. If you are able to do this, your chances of being added will be higher.
Create a pin for an old post
You can pin an old post to Pinterest and bring new people to your blog. Make sure to change the title, description, and image of the post before it is repinned to other boards. It is important to not spam boards with the exact same pins. In fact, Pinterest prefers fresh pins to older ones.
Create a pin that generates clicks
One of the best ways to drive traffic to your blog from Pinterest is to design a pin that contains relevant content. Pinterest users are used clicking on hyperlinks so ensure your pin has relevant content. Include relevant search keywords in your description. A call to action can increase click-through rates and conversions.
Pin it at the right time
Using Pinterest to promote your blog can increase overall blog traffic and sales. Here are some tips to help you get the most out of this social media platform. These are some of Pinterest's most-pinned pin times. Here are some tips for posting to Pinterest at the best times. These stats will allow you to identify the best times of the day to post to a blog.
Optimize your pin description for SEO
Optimizing Pinterest's Pin description for SEO is one thing, but don't forget optimizing the headline. Readers are drawn to visually stimulating content. So, make sure your headline is both interesting and descriptive, with a strong call-to-action. In addition, your headline should contain your primary keyword. To generate a list with popular keywords, use the auto-complete function.
Get more repins
To increase Pinterest repins you need to modify your search terms in order to attract more pins. Once you've reorganized the keywords, look through your boards to find the terms that fit your niche. Make sure you optimize your pins using keywords and other SEO techniques. Last but not least, you can repin others' pins using your activity feed or tab. You'll be able to pin the best times.
FAQ
How can I select my target audience?
Start with yourself, and the people closest to you. Ask yourself "Who am I trying reach?" if you aren't sure where to start.
These are some questions to ask yourself: Who is the most influential person in my industry? What are their biggest challenges? Who are my top-ranking people? Where are they located online?
Rewind to the beginning, when your business was founded. What motivated you to start your business? What problem solved you for yourself? How did that happen?
These questions will enable you to identify your ideal client. They will also reveal their personality and reasons for buying from them.
It is also possible to look at the websites and social networks pages of your competitors to get insight into who they cater.
Once you have identified your target customers you will need to choose the channel to reach them. For example, if your company provides services to real estate agents, you might create an informational website targeting home buyers.
A blog that targets small-business owners could be a possibility if you are a software provider.
If you sell clothing, you can create a Facebook fan page for teens. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
It is important to remember that there are many methods of getting your message across.
Social media is a great way to advertise your business.
Social Media Marketing (SMM) allows you to reach customers where they are - on social networks such as Facebook, Twitter, LinkedIn, YouTube, Google+, etc. You can also target certain groups on these networks with keywords.
This advertising strategy is cost-effective as it costs less than traditional methods to market online. It also allows you to build strong relationships with your current and potential clients.
It is simple to get started using social media for your business promotion. You only need a smartphone or computer and internet access.
What is the basic purpose of advertising?
Advertising isn't just about selling products. It's also about creating an emotional connection among your customers and you.
Advertising is about communicating ideas and values to people who are already interested in what you have to offer. Advertising is about changing minds and attitudes. It's also about creating relationships.
It's about helping people feel good about themselves.
If you don't understand your customers' needs, you can't market to them.
Prior to you begin any advertising project, make sure you understand your customer's buying habits and needs.
Then, you can create ads that resonate.
Advertising is what?
Advertising is an art form. Advertising isn't just about selling products. It's about building emotional connections between brands and people.
Advertising is about storytelling and using images to communicate ideas.
Communicating clearly and persuasively is key. And you need to tell a story that resonates with your target market.
Advertising is thus different from other forms, such public speaking, writing, and presentations.
By creating a successful campaign, you can create your brand identity.
This is how memorable you can be. You become someone who people want to remember.
What do you need to know about internet advertising?
Internet advertising has become an integral part any business strategy. It is a cost-effective way for companies to reach potential customers. There are many types of internet advertising. Some advertising is free and others are paid.
There are several options for advertising on the internet. These include banner ads, pop-up advertisements, search engine optimization (SEO), PPC (pay-per-click) advertisements, social media and mobile marketing. Each method has its benefits and drawbacks.
What is the cost of advertising on social media?
You should be aware that social media advertising costs money. You'll be charged monthly according to how long you spend on each platform.
Facebook - $0.10 per 1000 impressions
Twitter - $0.20 for 1,000 impressions (if tweeting)
Send out invitations on Linkedin for $0.30 per 1000 impressions
Instagram - $0.50 Per 1,000 Impressions
Snapchat - $0.60 Per 1,000 Impressions ($0.40 per User)
YouTube - $0.25 per 1,000 views
Tumblr – $0.15 per 1000 impressions for text postings
Pinterest - $0.05 per 1,000 impressions per month
Google+ - $0.15 to $0.0.20 per 1,000,000 impressions
Tumblr – $0.15 - $0.20 per 100,000 impressions
Vimeo - $0.20-$0.25 per 10,000 impressions
Soundcloud - $0.20 - $0.0.25 for 1,000,000 plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg: $0.20 – $0.25 per 1,000 diggs
Reddit: $0.20-$0.25 for 1000 comments
Wordpress - $0.20 to-$0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What should you know about TV advertising?
Television advertising has the potential to reach large audiences at once. It was also quite expensive. However, if you use it well, it can be incredibly powerful.
Although there are many types, TV ads share certain common characteristics. You must ensure your TV ad fits within the category it is being placed. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should remain consistent throughout the campaign.
Second, prime-time hours are the best times to air your ads. This is because many viewers are able to relax in front of the TV while watching. You want them to be relaxed enough to focus on your words.
Finally, just because you've a lot of money doesn't mean you'll get great results. Actually, it could be the contrary. A University of California study found that commercials broadcast during popular shows had a lower chance of selling products than those broadcast during less-popular shows. So, if you spend a lot of money on TV advertising, ensure you do it right.
Statistics
- It's 100% reliant on your website traffic. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
External Links
How To
How to make Sponsored Ads on Facebook
Facebook has become one of the most popular social networking platforms. Globally, there are 1.79 Billion active monthly users. The number is increasing every day.
Facebook is free, but you have to pay if you want to reach your audience directly. You can also use paid advertising options, such as promoted posts or banners.
Login to an app you already have registered. Otherwise, click "Create New App." These are the steps to follow:
-
Click "Add Platform," under the Apps Section.
-
Click on "Advertising" and then click Continue.
-
Complete the form and send it in.
-
Once you have been approved, you will receive a Client ID number and a Secret key. Copy them.
-
Add the keys to the appropriate fields.
-
Type the campaign name and choose the currency.
-
Click on "Start Campaign"
-
Follow the steps until the banner appears. Next, copy the URL to return to your Facebook Page.
-
Paste the code into Facebook's box.
-
Click on "Save Changes"
-
Your ad must now be live
-
You can repeat steps 10 through 12 for every additional banner you create.
-
Once you are done, click "Continue", and continue with the process.
-
Finish the last step to create your ad-group.
-
Once you're done, click on "View All Ads", to view all of your campaigns.
-
To delete any ads click on the "Remove Ads” button next to each individual ad.
-
If you don't see any results after running your campaign you should double-check that you followed the instructions correctly.
-
Check the date range you have chosen for your campaign.
-
You should set your budget in a sensible way.
-
Make sure to save your changes.
-
Before you click "Submit", make sure to review the settings.
-
Your ads will appear on your timeline when you wait.
-
Well done!
-
Let's now look at some tips to improve your results.