WSB (750 kHz) is one of Atlanta's commercial AM radio stations. It is the Cox Media Group's flagship station, and also hosts the ABC and NBC television networks. Since the 1940s, WSB is home to the "Atlanta Braves", which is the name of the local Major League Baseball baseball team, as well as the University of Georgia Bulldogs Radio Network. WSB began as a separate entity in the early years with simple listening and popular music formats. It eventually evolved into a full-service broadcaster.
In the 1920s, the Department of Commerce established a second entertainment channel to local broadcasters. The "Red Network" of NBC radio featured a range of radio shows, dramas as well as sports and news. Although WSB didn't belong to the network, the station was the first official television affiliate.
While the WSB list of noteworthy accomplishments is extensive, it's not hard to forget that NBC's red network was one the most innovative in the country. The trademark three-tone NBC chimes, which WSB created in the early days of television, is one of the most notable examples. This was the first occasion such chimes were heard within the Atlanta region and could have had the largest impact on the popularity of NBC, NBC’s flagship television network. Notable also is the fact that WSB had the first "statewide TV news" program. This is something that no other local station has done. Wright Bryan, who was the first war correspondent to cover the D-Day invasion, is another notable WSB alum. Russ Spooner was the first WSB morning host.
WSB is not to be overlooked. Their list of gimmicks also includes a wacky logo and a slew TV-related awards. For instance, WSB is the second-oldest TV station south of Washington, D.C., and the second-oldest to ever sign on the air in Atlanta. WSB-TV aired for the first time on Channel 8 on September 28, 1948. When Cox acquired WSB in 1980, the television station swung to Channel 2 and switched networks with WXIA-TV. WSB's other major coup was the acquisition of the Atlanta Hawks, who joined the fray in 1995.
FAQ
What do you need information about print advertising
Print advertising is a great medium to communicate with customers. Print advertising is used extensively by companies to promote their products or services. The goal is to get the consumer's attention.
Print ads are usually one-page long. They contain text, images, logos, and any other graphics. These ads may include sound, animation and video as well as hyperlinks.
The following are the main types print advertisements:
1. Brochures - Large format printed brochures are used to draw people in to stores. They often have colorful pictures and eye-catching designs.
2. Catalogues: These are smaller versions or brochures. They are sent to customers who have requested specific information.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. They are generally free but must be paid for if they are handed out at retail outlets.
4. Posters - These flyers can be larger than the ones you see on the flyer. They are displayed on walls, fences, and buildings. They are typically created using computer software programs that aim to attract the attention of passersby.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper Ads - These advertisements are found in newspapers and magazines. These are typically quite long and often contain text as well images.
How much does it take to advertise on social networks?
This route is not for everyone. You will be charged monthly for your time spent on each platform.
Facebook: $0.10 per 1,000 impressions
Twitter - $0.20 Per 1,000 Impressions (if you tweet).
If you send out invitations to Linkedin, $0.30 per 1,000 impressions
Instagram: $0.50 per 1,000 impressions
Snapchat - $0.60 Per 1,000 Impressions ($0.40 per User)
YouTube - $0.25 per 1,000 views
Tumblr $0.15 for 1,000 impressions text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15 - $0.20 per 1 Million Impressions
Tumblr- $0.15-$.20 for 100,000 impressions
Vimeo - $0.20 - $0.25 for 10,000 impressions
Soundcloud - $0.20 - $0.0.25 for 1,000,000 plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20 - $0.25 per 1000 diggs
Reddit $0.20-$0.25/1000 comments
Wordpress – $0.20--$0.25 Per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What do you need to know about television advertising?
Television advertising is a very effective medium to reach many people at once. It was also very expensive. However, it can be powerful if you use the device correctly.
There are many different types of TV ads, but they all have certain common characteristics. You must ensure your TV ad fits within the category it is being placed. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message should be consistent throughout the entire campaign.
It is important to remember that ads are best aired during prime-time. This is because TV viewers often relax while in front of the screen. You want them relaxed enough that they can focus on you words.
Last but not least, just because you have a lot of money does not mean that you will get great results. It may be the reverse. According to a University of California study, commercials that aired on popular TV shows had lower sales than those that aired on unpopular programs. It is important to do the right thing if your TV advertising budget is large.
What do you need to know about internet advertising?
Internet advertising is an essential part of every business strategy. It helps companies reach potential customers at a low cost. However, there are many different types of internet advertising available. Some are free while others may require payment.
There are several options for advertising on the internet. These include banner ads, pop-up advertisements, search engine optimization (SEO), PPC (pay-per-click) advertisements, social media and mobile marketing. Each method comes with its own set of advantages and disadvantages.
What is an advert buyer?
An advertiser purchases advertising space on TV, radio or print media.
An advertiser pays for the time they want their message to appear.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
Advertisers may have demographic information such as the age, gender, marital status, income level, occupation, hobbies, and interests of their customers.
Advertisers can use these data to determine the best medium for them. For example, they might decide that direct mail would be more effective with older audiences.
Advertisers also consider the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers should also consider the budget they have and how long they plan to spend it before it expires.
What is an ad campaign?
Advertising campaign refers to a series of advertisements intended to promote a product. It can also refer to the whole production of such ads.
The term "ad" comes from the Latin word for "to sell." Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Advertising campaigns are most often done by large agencies or businesses. There may be many media types involved, including print and television as well as radio, TV, and internet.
Advertising campaigns are typically long-lasting and have clear goals. Some campaigns are designed to increase awareness, while others aim to increase sales.
What is branding exactly?
Branding is a way to communicate who and what you are. It is how you make people recall you when they hear you name.
Branding is about creating a unique identity that distinguishes your company. Branding is more than a logo. It encompasses everything, from the physical appearance of your company to the voice and tone used by your employees.
Customers feel more confident buying from your company if they have a solid brand. They know what they're getting. This gives customers the confidence to choose your products over other brands.
Apple is a great example of a brand-named company. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's brand is synonymous with technology. Apple is synonymous with technology.
If you're considering starting a new business, you should consider developing a brand before launching. This will give your business a face and personality.
Statistics
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
External Links
How To
How to Advertise on Facebook
Facebook is one of most widely used social media platforms. Facebook is used every month by an estimated 1 billion people. Facebook is therefore one of largest companies worldwide. Facebook's unique features, such as video calls, chat and games, are the main reason for its popularity. People with Facebook accounts can share photos, post comments, send messages, play games, watch videos, and much more. Facebook allows businesses to advertise. Advertisements can be text ads, banner ads or sponsored stories.
Facebook advertising is available in two primary ways. The first is to pay advertising. Another option is to use free advertising. These two options will be discussed below.
How to advertise Facebook using paid options
Paid advertising on Facebook is done by paying Facebook directly for each impression. You can pay either monthly or annually. Facebook offers several types of paid advertisement. These include:
Text ads: These are similar in appearance to regular texts ads. These text ads can be placed above or below the newsfeed and not next to it.
Banner ads, which are large rectangle images that cover a whole page, are often large. They typically advertise an offer, or a product.
Promoted posts - They are similar to regular postings and appear at the top in the newsfeed. Businesses frequently use promoted posts in order to promote their products.
Sponsored Stories – These stories are short and relevant that appear at top of users' feeds. These stories are paid for by businesses and brands looking to reach potential customers.
How to promote using free options
Facebook allows you to advertise for free using the same methods that regular Facebook. These include Banner ads and text ads.
However, unlike regular Facebook, you cannot create a custom audience when doing free advertising. Targeting people by age, gender and location is not possible.
How to get started with advertising on Facebook
The first thing you need to do if you want to start advertising on Facebook is to sign up for an account. Once you have created an account, you can access all available tools. To set up your account, follow the steps below:
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Click "Create new ad set."
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For your ad set, enter a name.
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Select the type you'd like to advertise (text, image, or video).
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Select which locations are you interested in.
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You can set the budget amount.
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You can select Facebook Audience Network from this drop-down menu.
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Click "Next Step"
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Click "Review & Continue".
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You can review your selections before you click "Continue".
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If you need additional information, please fill out the form.
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Click "Save All Changes"
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Do not start your campaign until the expiration date of your ad campaign.
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When your campaign is complete, click "View Ad Statistics."
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Check the results of your campaign.
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You can continue repeating steps 13-16 until the settings that work best for you business are found.
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Get started advertising!